Protein bars have become a routine grocery item for people tracking macros, and price per serving matters just as much as taste or texture. BUILT (US) positions its bar lineup around a flat $29.99 per 12-count box for most varieties, which puts the cost per bar under $2.50 while still delivering 15 to 17 grams of protein depending on flavor. The catalog spans a soft, marshmallow-style Puff line, a newer Dreamwich format, and a mixed assortment box, covering several ways to reach a similar core nutrition profile without a price jump between formats.
The BUILT Puff Line: Core Offerings at $29.99 Per 12-Count Box
The Puff line makes up the bulk of the catalog, and nearly every flavor in that range is priced at $29.99 for a 12-count box. Flavors listed at that price include Pumpkin Cookie Chunk, Cinnamon Cereal Milk, Pina Colada, Coconut, Peanut Butter S’mores Chunk, Brownie Batter, Cookie Dough Chunk, Strawberries ‘N Cream, Cookies ‘N Cream, Banana Cream Pie, Chocolate Milkshake, Peanut Butter Cup, and Lemon Meringue Pie. Each of these ships as an individually wrapped bar inside the box, so the $29.99 price covers 12 separate portioned servings rather than a single large product. BUILT (US) keeps that price consistent across the entire flavor list, which is part of what keeps the per-bar cost predictable no matter which Puff variety gets ordered.
Macros and Price Per Serving Across BUILT’s Puff Varieties
Protein content across the Puff range runs from 15 to 17 grams per bar, with calories typically landing between 140 and 160 and sugar generally between 6 and 8 grams, a spread that also describes the six-flavor 12ct Mixed Box built from the same recipes. Brownie Batter Puff and Cookie Dough Chunk Puff sit at opposite ends of that spread, with Brownie Batter carrying 17 grams of protein at 140 calories and 6 grams of sugar, while Cookie Dough Chunk Puff runs 15 grams of protein at 160 calories and 8 grams of sugar, a calorie count matched by the S’mores Chunk Puff’s own 15 grams of protein per bar. Because every Puff flavor is priced at $29.99 per 12-count box regardless of its macro numbers, flavors with 17 grams of protein and lower sugar effectively deliver more nutrition per dollar than flavors with slightly lower protein and higher sugar at the same price point.
BUILT Dreamwich: Premium Texture at a Comparable Price Point
The Dreamwich Cookie Butter is a newer format from BUILT (US), built around a chocolatey coating and cookie-crumb crunch around a cookie butter filling, and it is sold as a 12-count box at $32.99. Each Dreamwich delivers 15 grams of protein, 170 calories, and 9 grams of sugar, a richer profile than most Puff flavors and one that pushes the per-bar price to a little over $2.75, a few cents higher than the $29.99 Puff boxes. That gap reflects the more dessert-oriented construction of the Dreamwich rather than a difference in protein delivery, since 15 grams per bar sits within the same range the Puff line already offers.
Mixed Box and Build-Your-Own Options for Flavor Variety Without Premium Costs
Beyond the single-flavor Puff boxes, BUILT (US) sells a 12ct Mixed Box priced at $29.99, the same rate as a single-flavor Puff box, packaging six flavors across two textures in one gluten-free box. The Build Your Own Box carries the identical $29.99 price and the same 15 to 17 gram protein range, offering individual flavor selection instead of a preset assortment. A Kenneth Walker’s Top Picks box is also listed at $29.99, a themed 12-count mix of four Brownie Batter, four Cookies ‘N Cream, and four Peanut Butter Cup Puffs, all carrying 17 grams of protein per bar. Limited runs such as the Pumpkin Cookie Chunk Puff also appear in a smaller 4-count box at $10.99, alongside a 4-count Minions and Monsters Mystery Puff at $10.99 with 16 grams of protein, 150 calories, and 7 grams of sugar.
- Brownie Batter Puff delivers 17 grams of protein and 140 calories per bar, making it one of the higher-protein, lower-calorie options in the $29.99 lineup.
- Coconut Puff also carries 17 grams of protein and 140 calories with 6 grams of sugar, matching Brownie Batter’s macro profile at the same box price.
- Lemon Meringue Pie Puff offers 16 grams of protein at 140 calories and 7 grams of sugar, sitting between the 15-gram and 17-gram flavors.
- Cookie Dough Chunk Puff provides 15 grams of protein at 160 calories and 8 grams of sugar, the lowest protein-to-calorie ratio among the flavors with published macros.
- Dreamwich Cookie Butter delivers 15 grams of protein per bar at 170 calories and 9 grams of sugar, priced at $32.99 for 12 bars rather than the standard $29.99.
- The 12ct Mixed Box spreads 15 to 17 grams of protein per bar across six different flavors for the same $29.99 as a single-flavor Puff box.
Gluten-Free and Sugar-Conscious Formulations at Standard Pricing
Several Puff flavors are explicitly listed as gluten-free, including Brownie Batter Puff, Coconut Puff, and Lemon Meringue Pie Puff, and the 12ct Mixed Box carries the same designation. BUILT (US) does not attach a price premium to any of these formulations, so a gluten-free or lower-sugar flavor selection does not change the per-bar cost calculation. That consistency means the gluten-free options can be evaluated on the same protein and calorie terms as the rest of the catalog rather than as a separate, higher-cost category.
Value Comparison: BUILT Bars Versus Market-Rate Protein Snacks
At $29.99 for 12 bars, the Puff line works out to roughly $2.50 per bar before any discount, and the 12ct Mixed Box holds that same per-bar rate while adding flavor variety across the same 15 to 17 gram protein range. The Dreamwich line, at $32.99 for 12 bars, lands close to $2.75 per bar, still within a similar range even with its richer texture and slightly higher calorie and sugar counts. Because protein content across nearly the entire lineup sits between 15 and 17 grams per bar, the price-per-gram-of-protein comparison stays fairly narrow across flavors, with the 17-gram, lower-sugar options like Brownie Batter Puff and Coconut Puff offering marginally more protein for the same $29.99 spend. Published prices and gram counts across most of the catalog stay attached to that same box-pricing structure, which keeps the comparison straightforward across formats.
Pricing this consistent across a wide flavor range gives a clear, comparable baseline rather than a shifting scale of premiums and discounts.
